Reebok Floatride Market Intro Campaign

Art Direction for the European activation of Reebok’s Floatride.

Creation of a social third person endorsement campaign to successfully activate the product during its whole retail intro phase. Though tackling an unusually long video of 5-10 min, the results showed a VTR of more than 35%.

In this 3 months project, I holistically delivered all design and project management tasks – from art direction to retail design and from production management to the communications planning – to offer the client a smooth project delivery throughout all channels.