Reebok: Pump Supreme

Art Direction of Reebok’s Pump Supreme Campaign.

Defining a look for the European execution of the Pump Supreme Campaign (still & moving), aligned to market sell-in numbers and global guidelines.

Execution of 4 sneaker packs, concluding in 4 months content for the Reebok Classics brand, which was leveraged with an additional buyout from the planned sole european usage to a global level.