Reebok Key Hero Campaign 2018

Art Direction and Production of Reebok’s Germany Key Hero Campaign 2018 in Berlin.

In a one week turn-around, we went from concept creation to execution: 7 micro fitness themes were shot and delivered in 3 days. The outcome were not only retail posters and social media content for SS18, but opportunities were taken onsite the shoot, to create additional athletes video portraits and messaging, offering the client modern storytelling approaches.