Reebok: Crafted by Fitness

Art Direction for the German national Crafted By Fitness Campaign.

Direction of retail posters as well as a campaign video – both with German olympic gymnast Marcel Nguyen.

In the client’s brief, only a 20 second instagram teaser was requested. As the quality of the material exceeded the client’s expectations, a customized voice over was produced to land a 30 second version being used as German lead campaign video, supported by media investment.